Critical Red Flags
Perpetual Usage Rights: Brands demanding to use your content forever without extra pay.
Broad Exclusivity: Preventing you from working with *any* competitor for years.
Kill Fees: No payment if the campaign is cancelled last minute.
Indemnification: Making you personally liable for brand lawsuits.
Must-Have Clauses
Content Ownership: You should own the raw files.
Payment Schedule: Clearly defined milestones (e.g., 50% upfront).
Scope of Work: Exact number of posts, stories, and reels.
Approval Timeline: How long the brand has to approve content.
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