What are Perpetual Usage Rights?

Perpetual licensing means the brand can use your face and content forever without paying you again. Creators should always negotiate a time limit (e.g., 6 or 12 months) for content usage.

Can a brand dictate who else I work with?

Yes, through an exclusivity clause. However, these must be narrowly defined (e.g., 'no other beverage brands for 3 months') rather than broad ('no other sponsors'). Never agree to indefinite exclusivity.

What happens if a brand delays payment in India?

Your contract should have a strict Net-30 or Net-60 payment term with a late fee penalty. If you are registered as an MSME, you are legally entitled to compound interest on delayed payments under the MSMED Act.

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The Creator Legal Foundation

In the creator economy, your brand is your business. Agencies and brands routinely use boilerplate contracts that steal your intellectual property under the Indian Copyright Act. Stop them.

Perpetual Usage

The "In Perpetuity" Trap

Brands love adding "in perpetuity throughout the universe" to usage rights. This means they can run ads with your face forever without paying you again. Always restrict usage rights to specific months or campaigns.

Approval Rights

Lost Final Approvals

Without an explicit final approval clause, agencies can edit your content in ways that damage your personal brand. Guarantee your right to review edits before publication.

Exclusivity

Broad Exclusivity

A brand might pay you $500 but restrict you from working with *any* competitor for a year. Ensure exclusivity clauses are narrowly defined and match the compensation received.

Creator's Legal Audit

Run these checks every time a brand or agency sends you a long PDF document. Don't let legalese intimidate you.

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Clear payment schedule (Net-15 to Net-30)

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Defined deliverables and maximum revision rounds

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Whitelisting/Spark Ads time limits established

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Late payment penalties clearly stated

AI SCAN ACTIVE

Influencer Risk Heatmap

Work Made For Hire

This implies the brand owns your content outright, not just a license to use it.

Morals Clause

Vague clauses that let brands terminate contracts without pay if you do something "offensive".

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